MedicalVet

Developing a brand for MedicalVet, a modern and innovative veterinary hospital. The goal was to create a serious and trustworthy brand that would inspire confidence in pet owners, while also incorporating the client's request of including both a dog and a cat in the logo design.

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I approached the project with a sense of determination and creativity, focused on unifying the two beloved pets in an original and elegant way. Through careful research and design exploration, I crafted a bold and playful brand identity that was both visually engaging and highly professional.

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The use of strong colorimetry gave the brand a touch of playfulness, while still maintaining the level of reliability and professionalism that was necessary for a medical brand. I also had the opportunity to develop photography guidelines that captured the essence of the brand, bringing the MedicalVet concept to life in a way that was both visually stunning and highly effective.