Project Name

Objective

Amarea

Amarea rebranding was faced with the challenge of rejuvenating the outdated brand identity of Amarea, which had been successful in its early years but was in dire need of an update as the company prepared to go global.

The task required not only refining the existing brand identity, but also creating a visual system that could be consistently applied across all touchpoints, as well as developing new merchandise and packages. Furthermore, the company lacked a clear marketing strategy, and my role was to develop a plan that would leverage social media to effectively communicate the refreshed brand to a wider audience.

I was able to successfully modernize the Amarea brand while retaining its core values and positioning the company for growth in the international market.

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