Ditas

Concept and branding for a new healthy snack brand. Market: Kids. 

I developed the brand Ditas, a fun and approachable healthy snack brand for kids. My goal was to create a playful and relatable brand that would resonate with little ones through the use of charming characters. The challenge was to create a creative solution to both internal and external marketing strategies, and I rose to the occasion by developing a family of friendly monsters who encourage the kids to "eat and play".

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The colorful monsters would accompany the kids through every meal and interact with the brand across all digital and print materials. This approach not only made the brand more memorable and appealing to kids, but also helped Ditas to stand out in a crowded market. The outcome was a bright and lively brand that kids love.

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