Mariachiles

Mariachiles concept and branding.

Create the concept and branding for Mariachiles, a Mexican-American brand aimed at homesick Latinos living near the US-Mexico border. The brand would be sold in convenience stores and my goal was to evoke a sense of nostalgia and connection to their heritage through the design.

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I utilized bold colors and nostalgic illustrations, seamlessly blending Spanish and English copy to create a bright and visually appealing image. The end result was a brand that effectively captured the essence of Mexican culture and connected with the target audience, homesick Latinos.

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