Simétrica Financial Consulting

SFC concept and branding for a financial advisory company based on Mexico city.

When I was approached by Simétrica Financial Consulting (SFC), a financial advisory company based in Mexico City, I knew that this was going to be an exciting and challenging project. The goal was to create a youthful and modern brand that would attract a specific type of client and set SFC apart from the competition.

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I worked closely with the team at SFC to understand their vision and goals, taking into account the unique needs of their target audience. With a focus on creating a "cool and sophisticated" image, I developed a brand that would not only attract the right clients, but also inspire them to learn more about what SFC has to offer.

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The result was a dynamic and modern brand that spoke directly to the financial needs of young, savvy investors. I used bold typography, bright colors, and clean, modern imagery to create a brand that was both professional and approachable, while also highlighting the expertise of SFC.