IBM

Storage Global Announcement July 20, 2021- Social

IBM Storage was launching a new flexible consumption model enabled for both your on-premises and hybrid cloud infrastructure needs, a higher protection against ransomeware attacks, flexibility to dynamically scale up or down and only pay for what you use without needing to plan for on-going storage acquisition and procurement cycles etc. 

The main goal was to break this new characteristics into "simple and eye catching" animations in which anyone could get the main idea with a quick view. The challenge was to decompose this abstract and complex solutions into easy and beautiful animations.

 

My team and I worked hand in hand with product managers, marketers, and technical writers to create a cohesive visual narrative that highlighted the key benefits of the new solution.

With our effort, we successfully brought the new flexible consumption model to life with beautiful animations that effectively communicated its unique advantages. The animations were well-received by the audience and helped to drive awareness and understanding of the new offering. And the result was a successful launch with positive customer feedback.